I’m hoping for a somewhat larger audience.
From a whitepaper survey by Perseus:
When you say “blog” most people think of the most popular weblogs, which are often updated multiple times a day and which by definition have tens of thousands of daily readers. These make up the tip of a very deep iceberg: prominently visible, but not characteristic of the iceberg as a whole.
What is below the water line are the literally millions of blogs that are rarely pointed to by others, since they are only of interest to the family, friends, fellow students and co-workers of their teenage and 20-something bloggers. Think of them as blogs for nanoaudiences.
Nanoaudiences are the logical outcome of continued growth in blogs. Assume for a moment that one day 100 million people regularly read blogs and that they each read 50 other peoples? blogs. That translates into 5 billion subscriptions (50 * 100 million). Now assume on that same day there are 20 million active bloggers. That translates into 250 readers per blog (5 billion / 20 million) – far smaller audiences than any traditional one-to-many communication method. And this is just an average; in practice many blogs have no more than two dozen readers.