The Balkanization of online media refers to having to register individually to read many different news sources.
Previously on this blog I wrote about the onerous task of online registering. Adam Penenberg writes in What,Me Register?, an article for Wired News, that reveals the primary use of registration is not to help online news media measure site traffic, but for targeting ads.
Penenberg lists some humorous examples of fake identities and he asks why don’t Web publishers get together to set up a one-stop registration process for everybody. He says you would sign up once and be done with it.
That scenerio doesn’t work for me. But, then I’m a card carrying skeptic.