Paypal becoming a killer app? Some insomnia-fueled rambling from Matt Haughey:
But then I realized the real reason: I’m lazy. If I want to buy one of your custom shirts off your site using paypal, it’s about three clicks and a quick login that my browser already knows. It goes like this: 1) I want it! 2) hit checkout 3) login and 4) paid! It doesn’t matter if I have money in paypal or if it just gets pulled from my credit card on file, it’s still just a few clicks and I’ll have a shirt in tomorrow’s mail.When I hit a full-on shopping cart payment system, I see forms and forms mean tedious work, and I know I have to dump my credit card into yet another database that I blindly trust won’t get compromised anytime soon, but mostly it’s the work involved that diminishes my impulse buy. Impulse buying is all about respecting the customer’s impulse and not getting in the way of a sale. We’re talking about cool looking $20 t-shirts here, which are pure impulse. No one plans a purchase like that — it’s one of those things you see and instantly want and a minute later you can live without it.