BinaryWolf

The Six Basic Types of E-Shoppers

Which online shopper are you?

• The ‘New to the Net’ Shopper — requires a very simple interface
• The Reluctant Shopper — requires clearly stated security and privacy policies
• The Bargain Shopper — requires getting the best price
• The Surgical Shopper — requires product configurators and archived opinions
• The Enthusiast Shopper — requires catering to their fun-loving character
• The Power Shopper — requires excellent navigation tools and lots of information