The Principles of Design

This column is about Web design�really, it is�though it may at times seem a bit distant and distracted. In my opinion, any good discussion about design begins with the fundamentals. Almost by definition, the primary tenets around which any field is based are universal: they can be applied to a variety of disciplines in a variety of ways. This can cause some confusion as principle is put into practice within the unique constraints of a particular medium.

Let�s begin by focusing on the principles of design, the axioms of our profession. Specifically, we will be looking at the following principles:

  • Balance
  • Rhythm
  • Proportion
  • Dominance
  • Unity

Leave a Reply