Traditional SEO formulaic elements that may work for or against you according to Jill.
- Keyword phrase in the domain name
- Keyword phrase in the file name
- Keyword phrase in the Title tag
- Keyword phrase in the Meta description tag
- Keyword phrase in the Meta keyword tag
- Keyword phrase in the image alt attributes
- Keyword phrase in an H1 tag
- Keyword phrase as the first words on the page
- Keyword phrase in bold and/or italics or a different color
- Keyword phrase used multiple times in the first paragraph or two on
the page- Keyword phrase in the copy in every single spot on the page where it
might possibly make sense to use it- Keyword phrase in all the hyperlinks pointing to a page
Using keyword-rich domain names or file names is probably the most obvious SEO thing you can do but maybe less is definitely more. Google’s take on SEO is worth a look. Jill goes on to say the following which has the ring of truth:
You absolutely MUST hire a professional copywriter. Not just someone who thinks they can write, either; you need someone who really and truly understands target audiences and how to speak to them about the benefits of what you offer. Do not skimp on this. Just because you can type or write emails doesn’t mean you can write the copy for your site. Most people can’t. There’s no shame in that. Copywriters are not that expensive and are worth every penny.