A few months ago (November 2005), Google added a free traffic-tracking feature to its AdWords advertising system. Small business and individual users may find it useful. However, Google Analytics may not find takers among major companies that spend significant amounts of money on advertising. They aren’t necessarily going to trust the same company (Google) to publish their ads and then analyze the ads’ effectiveness. San Diego based WebSideStory web analytics is one example of alternative choice for larger companies.
Google Analytics tells you everything you want to know about how your visitors found you and how they interact with your site. You’ll be able to focus your marketing resources on campaigns and initiatives that deliver ROI, and improve your site to convert more visitors.
As an authorized consultant, San Diego based Xooni provides sales, support, training, and consulting services for Google Analytics.
