As mentioned previously on this blog I am a beta tester for the Yahoo Publisher Network.
With somewhere around 3,000 quality publishers currently serving YPN advertisements on their sites and in their RSS feeds, Yahoo has spent the past two quarters planning expansion of the network in what is gearing up to be an active year in the world of site monetizing. During the Q4 earnings conference last week, Yahoo CEO Terry Semel discussed the vision behind the Yahoo Publisher Network as going beyond the offerings of a normal contextual advertising network.
YPN’s customer service team is providing prompt phone and email support, which is a very smart move that many other companies should emulate.
Yahoo Publisher Network Expanding This Spring