BinaryWolf

Google Analytics

A few months ago (November 2005), Google added a free traffic-tracking feature to its AdWords advertising system. Small business and individual users may find it useful. However, Google Analytics may not find takers among major companies that spend significant amounts of money on advertising. They aren’t necessarily going to trust the same company (Google) to publish their ads and then analyze the ads’ effectiveness. San Diego based WebSideStory web analytics is one example of alternative choice for larger companies.

Google Analytics tells you everything you want to know about how your visitors found you and how they interact with your site. You’ll be able to focus your marketing resources on campaigns and initiatives that deliver ROI, and improve your site to convert more visitors.

As an authorized consultant, San Diego based Xooni provides sales, support, training, and consulting services for Google Analytics.

Word Cloud on a T-Shirt

Make a t-shirt with a word cloud from your blog using t-shirt company SnapShirts website. A word cloud is a text-based depiction of words across a body of content to show frequency of word usage. In general, the more frequently used words are displayed with a larger font or stronger emphasis. The SnapShirts word cloud is also arranged alphabetically and is editable.

High Speed Photography

MIT offers a class in High-Speed Photography and Videography for Motion Analysis and you can buy high speed cameras at High Speed Imaging.

Calendar Cards

Online instant calendar card maker. I haven’t tried this yet.

Calendar Cards are simply contact or business cards that have your contact or business information on the front and a calendar on the back.

Our free online printable Calendar Cards are designed with a choice of contact cards on the front, and a choice of 2006 calendars on the reverse side, set up for double-sided printing directly from the website.

The personal or business contact information on the front of the Calendar Card can be personalised or customised according to your own needs.

YPN News

As mentioned previously on this blog I am a beta tester for the Yahoo Publisher Network.

With somewhere around 3,000 quality publishers currently serving YPN advertisements on their sites and in their RSS feeds, Yahoo has spent the past two quarters planning expansion of the network in what is gearing up to be an active year in the world of site monetizing. During the Q4 earnings conference last week, Yahoo CEO Terry Semel discussed the vision behind the Yahoo Publisher Network as going beyond the offerings of a normal contextual advertising network.

YPN’s customer service team is providing prompt phone and email support, which is a very smart move that many other companies should emulate.
Yahoo Publisher Network Expanding This Spring

Self Publishing with Print on Demand

Lulu self-publishing reuqires no set-up fees and has no minimum order. Lulu prints and ships each book as it’s bought. The buyer pays the cost — not you. Lulu only makes money if you do. You retain all rights to your work. You decide on design and layout. You set the price and royalties. Lulu’s not the publisher — you are.

Lulu lets you sell your work through Amazon, Borders, Barnes and Noble — and on Lulu itself. Lulu handles all transactions, order tracking and shipping.

Print on demand (POD) is a method of producing books or other media (such as CDs and DVDs) one at a time. With print on demand, a printer produces hard copies of a book from a digital file. That way, the book is only printed when someone buys it. With Lulu, an author gives us a digital file of the book and we create a print-ready version of the file. When a customer buys that book from Lulu, our printer prints that copy (or copies) and ships it within days.

Publish and sell worldwide a book, CD, DVD, image or calendar — and order it within minutes. You keep control … of the rights, the design, the price and 80% of the profits.

Another self-publishing choice is BookSurge — owned by Amazon.

How To Convert From RGB to Hex on a Windows Computer

When using color on Web pages, you might prefer to use hex codes, but many graphics programs describe colors as RGB.
It’s simple to convert an RGB code into a hexadecimal triplet for your Web page.

Open the Widows Calculator found under Accessories.

1. Choose an RGB color you would like to convert. For example, a pale turquoise in RGB is 175,238,238.
2. Open the calculator, and in the view menu, change it to Scientific.
3. Make sure that the “Dec” radio button is selected.
4. Enter the first number in the RGB code into the calculator. In this example, that would be 175.
5. Click on the “Hex” radio button.
6. Record the code that appears as your first two digits of your hex-triplet. In this example, that would be af.
7. Repeat with the two remaining RGB codes. For my example, I get ee and ee again. My resulting hexadecimal code is #afeeee.