AdToll is an that acts as the middleman between publishers and advertisers. Publishers can set their own prices, and advertisers can purchase ads on specific sites. provides all of its publishers with rate cards, which provide advertising information such as prices and traffic. This is a nice feature that publishers can link to from their website to help encourage prospective advertisers. There are no site prerequisites such as minimum traffic, and all sign-ups are instantly approved, with no waiting period! Due to their high payout, AdToll should definitely be considered by anyone using a competing network.