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Yahoo! Search Marketing Eliminates Annoying Restriction

Yahoo! Search Marketing has become more publisher friendly. Yahoo! Search Marketing (YSM) has recently updated its editorial policies and will now allow U.S. publishers to direct link to their advertisers. In the past, YSM’s editorial policy prevented publishers from linking directly to their advertiser partners and required that traffic be sent first to the publisher’s Web site. The new policy eliminates this restriction and opens a much broader search marketing opportunity for publishers.

So, if you’re running search marketing campaigns but have left YSM out of your marketing mix, now is a great time to expand your efforts. Arbitrage (buying low price keywords to direct users to a page with an advertiser on it that has higher payout) is back, pilgrim!

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Tags: Yahoo! Search Marketing