BinaryWolf

Get $50 Credit for Ask Sponsored Listings

Businesses large and small are aggressively looking for ways to bring more customers to their site. Ask Sponsored Listings (ASL) is a great way to reach qualified consumers. They drive quality traffic through ASL’s network which is comprised of over 100 search sites, meta search sites, portals, lifestyle, technology, travel and business sites. Some examples of these properties include sites such as Ask.com, Excite, evite, Match.com and Gifts.com.

Did you know that:
• 51% of Ask Sponsored Listings users DON’T use Yahoo!
• 31% of Ask Sponsored Listings users DON’T use Google
• 70% of Ask Sponsored Listings users DON’T use MSN

Ask Sponsored Listings is a great resource for businesses either looking start their paid search campaigns or to augment their existing ones. Sign up today with Ask Sponsored Listings and get $50 Credit!.

Tags: Ask Sponsored Listings, $50 Credit!

Web Search Strategies in Plain English

The Web may seem like a vast ocean when it comes to finding something you need. Thankfully, search engines can help turn oceans of information into small pools that make finding information easier. Here is a short video designed to help you get more out of your web searches.

AdSense Friendly Privacy Policy

Recently there have been updates to the Google AdSense Program Policies and Terms and Conditions that require your attention if you are an AdSense publisher. There are multiple updates to read about, however for this post we will focus on the one update that the majority of publishers will probably need to implement as quickly as possible. Here is the relevant text from the updated Google AdSense TOS:

You must have and abide by an appropriate privacy policy that clearly discloses that third parties may be placing and reading cookies on your users’ browser, or using web beacons to collect information, in the course of ads being served on your website. Your privacy policy should also include information about user options for cookie management.

All publishers must now have a privacy policy if that publisher is displaying AdSense ads. I’ve generated an updated privacy policy that anyone can copy and modify to fit their particular circumstances. Be sure to bookmark this post as I will be updating the privacy policy for this site to reflect changes as they happen.

Tags: privacy policy, AdSense ads

Yahoo! Search Marketing Eliminates Annoying Restriction

Yahoo! Search Marketing has become more publisher friendly. Yahoo! Search Marketing (YSM) has recently updated its editorial policies and will now allow U.S. publishers to direct link to their advertisers. In the past, YSM’s editorial policy prevented publishers from linking directly to their advertiser partners and required that traffic be sent first to the publisher’s Web site. The new policy eliminates this restriction and opens a much broader search marketing opportunity for publishers.

So, if you’re running search marketing campaigns but have left YSM out of your marketing mix, now is a great time to expand your efforts. Arbitrage (buying low price keywords to direct users to a page with an advertiser on it that has higher payout) is back, pilgrim!

Maximize your marketing ROI with Yahoo! Sponsored Search. Open a Yahoo! Search Marketing account today and get a $25 credit!

Tags: Yahoo! Search Marketing

Free Commenting Software

About 3 years ago Google posted the following excerpt to their official Google blog:

If you’re a blogger (or a blog reader), you’re painfully familiar with people who try to raise their own websites’ search engine rankings by submitting linked blog comments like “Visit my discount pharmaceuticals site.” This is called comment spam, we don’t like it either, and we’ve been testing a new tag that blocks it. From now on, when Google sees the attribute (rel=”nofollow”) on hyperlinks, those links won’t get any credit when we rank websites in our search results. This isn’t a negative vote for the site where the comment was posted; it’s just a way to make sure that spammers get no benefit from abusing public areas like blog comments, trackbacks, and referrer lists.

For most of the previous versions of WordPress, the nofollow tag is the default setting for external links. Most people would probably agree that legitimate non-spammy comments should not be penalized. There is a DoFollow plugin for WordPress that will disable the automatic rel=”nofollow” attributes added to external links. This makes sense to do this if you have good spam filtering for your comments, or if you moderate your blog. BinaryWolf activated the DoFollow plugin last year, so that non-spammy commenters get a backlink.

So, a great way for getting backlinks is by commenting on blogs and including the URL for your site. However, if your link is assigned a nofollow attribute by default, it won’t be considered as a backlink. If backlinks are important to you, it may be worth the extra effort to discover blogs that use DoFollow to disable the nofollow attribute and add your comments to those particular blogs. Of course, post a comment only if you have something of value to add to the discussion and not just to get links.

An easy way to to find these blogs that accept comments is to use search engine friendly blog commenting software. After your download and install the software, you type the keywords or a keyword phrase that you want to find blogs for and when the search is complete, select a blog URL. The page opens directly in the software. You submit your comment and then open the next blog and submit the next comment, etc. This is a great way to increase search engines and human traffic to your web sites, boost your natural search engine rankings and gain dozens (if not hundreds) of high quality backlinks to your websites.

Download Now For Free

Tags: nofollow tag, DoFollow plugin

Google AdSense Video Units

Google AdSense video units are ready to add to your page.

We’re excited to announce video units, a new way to enrich your site with quality, relevant video content on an embedded, customizable YouTube player. With video units, you embed a snippet of code and have relevant YouTube partner content streamed to your site. You can choose categories of video to target to your site, choose individual YouTube partners, or have video units automatically target your site with relevant video. Companion and text overlay ads displayed in the video unit are relevant and non-intrusive. If you have video content of your own, you may even be able to sign up as a YouTube partner to have your content distributed to other AdSense publishers’ video units.

today to set up video units on your site.

Tags: Google AdSense video units, video units, , YouTube, AdSense publishers’ video units

Yahoo! Free Customized Search

You probably already know that Google offers a free search tool that you can easily place on your site. Actually they offer several different methods to add free customized search to your Web site, including Custom Search Engine and Google AdSense for Search.

You may not be aware of the free Yahoo! search tool. It’s an easy to set up process that guides you through the menus and then gives you the code to plug into your site. You can customize the search results page to match you color scheme and include your logo to link back to your Web site. The search box has a Most Popular Searches feature that increase searches by showing the most popular searches from the search box. There are useful reports available to view Search Traffic, Top Queries and Top Referrals.